awareness
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GC: n

S: WHO – http://www.who.int/cancer/events/breast_cancer_month/en/ (last access: 12 March 2013); http://www.doctorswithoutborders.org/article/ebola-create-awareness-among-population-you-must-listen (last access: 27 September 2015).

N: 1. 1828, from aware (ate Old English gewær, from Proto-Germanic *ga-waraz (cognates: Old Saxon giwar, Middle Dutch gheware, Old High German giwar, German gewahr), from *ga-, intensive prefix, + waraz “wary, cautious”, see wary) + -ness (word-forming element denoting action, quality, or state, attached to an adjective or past participle to form an abstract noun, from Old English -nes(s), from Proto-Germanic *in-assu- (cognates: Old Saxon -nissi, Middle Dutch -nisse, Dutch -nis, Old High German -nissa, German -nis, Gothic -inassus), from *-in-, noun stem, + *-assu-, abstract noun suffix, probably from the same root as Latin -tudo, see -tude).
2. a state of being aware (having specified facts or feelings actively impressed on the mind).

S: 1. OED – http://www.etymonline.com/index.php?allowed_in_frame=0&search=awareness&searchmode=none (last access: 2 September 2014). 2. MW – http://www.merriam-webster.com/thesaurus/awareness (last access: 2 September 2014).

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CR: humanitarian aid